Spotlight On: The Avanti Summit


The Avanti Sales & Entrepreneur Summit 2017
Date: April 27, 2017
Time: 7:30 a.m. – 11:30 a.m.
Location: St. John Fisher College, Rochester, NY

Bring your game to the next level by adopting the latest sales and entrepreneurial mindset strategies!

Speakers for the day include:

Karen Benjamin, Co-founder and Co-owner of Worldleaders
Topic: Step it Up – Top 6 Traits to Sales Performers in 2017

David Mammano, Founder of the Avanti Entrepreneur Group, America’s Entrepreneur Coach
Topic: Change the rules. Change the game.

Schedule for the event:

7:30 – 8:30 a.m. Registration
8:30 – 9:45 a.m. Welcome and David Mammano
9:45 – 10:00 a.m. Refreshment Break/Vendor Fair
10:00 – 11:30 a.m. Karen Benjamin


Tickets are $25. Click here to register and learn more about the event speakers.

Spotlight On: TAG Solutions

Want a hosted, managed service from the cloud? Prefer to maintain onsite control? Want a mix of both? ShoreTel Connect is the one business communications platform that does it all.

Join corporate member TAG Solutions for an informational lunch and learn on ShoreTel Connect. Hear how ShoreTel Connect is the only business phone system you may ever need.


Tuesday, March 28, 2017
11:30 AM EDT


The Strathallan Rochester – a DoubleTree by Hilton Hotel
550 East Avenue, Rochester, NY 14607

For more information and event registration, click here. Registration ends on Monday, March 27.

Spotlight On: Destination on the Left

Destination on the Left, Break the Ice Media’s podcast, explores successful collaborations, creative marketing ideas and best practices within the travel and tourism industry.

In a recent episode, Nicole Mahoney, CEO of Break the Ice Media and President-elect of Digital Rochester, interviewed Ralph Thompson, President and Chief Brain of eBrains.

After 10 years as a practicing CPA, Ralph took his first entrepreneurial step as co-owner and COO of The Martin Agency (Ad Age Agency of the Year) where he grew the company from 20 people to 250 over a 10 year period before selling it to Interpublic Group. His next adventure started when he co-founded eBrains to focus on digital marketing in the travel and tourism industry. eBrains is celebrating its 18th year of helping brands leverage the digital marketing space to drive more measurable incremental ROI.

In this interview, Ralph emphasizes the importance of measurement by explaining how eBrains tracks engagements from the first impression through purchase for its travel and tourism clients. He also details how his agency discovered how to track a much higher average percent of conversions.

Listen to Nicole’s interview with Ralph to hear about his experiences with co-registration, conversion studies and search marketing, as well as the mobile Cost Per Action (CPA) network he is currently working on.