Spotlight On2017-03-03T14:50:57+00:00


Spotlight On: Innovative Solutions & ROC Tech Conference

Rochester’s biggest technology event, the ROC Tech Conference is coming up this Thursday, September 6, 2018. Hosted by Innovative Solutions and the Greater Rochester Chamber of Commerce, the event will take place from 7:30am – 5:00pm at the Joseph A Floreano Rochester Riverside Convention Center with cocktails and networking immediately following the conference.

The 2018 ROC Tech Conference is a chance to experience Rochester’s diverse technology community up close and personal.  Hear from top CEOs and business leaders during the following Breakout TracksTechnology Trends, Business Insights, and Entrepreneurship & Innovation.

Attendees can visit the Vendor Solution Centers displaying the latest business and technology trends: Cloud, Security,  Infrastructure, Microsoft, Business Intelligence, and more!

The conference will be jam packed with information and is expected to draw up to 500 guests. Talented keynote speakers  include Alex Banayan and Kristen Hadeed.  Author of “The Third Door” and named to Forbes’ “30 Under 30” list, Banyan has contributed to Fast Company and the Washington Post and has been featured in Fortune and Businessweek, among others.  Hadeed is the author of “Permission To Screw Up”  and has a unique perspective on leadership, organizational culture and how to engage the next generation.

To purchase tickets, please visit and let’s listen, learn, and evolve…together.










Spotlight On: Break the Ice Media

Destination on the Left, Break the Ice Media’s award-winning podcast, explores successful collaborations, creative marketing ideas and best practices within the travel and tourism industry.

In a recent episode, Nicole Mahoney, CEO of Break the Ice Media and President of Digital Rochester, interviewed Katie Denis, Vice President at Project: Time Off.

Project: Time Off is a non-profit coalition committed to changing the thinking and behavior of Americans about vacation time. They conduct research into the economic, business, and mental benefits of employees taking vacation, including lower turnover and higher performance rates.

In this interview, Katie explores the downward trend of Americans taking all of their vacation days, and the negative economic impact. And Americans are leaving an enormous amount of time on the table – 600 million days each year. She emphasizes the importance of managers and bosses setting a good example, and the ROI companies see when they push for vacation.

Nicole and Katie also discuss how Project: Time Off incentivizes their employees to take vacation, the tricky balance of unlimited vacation policies, and how implementing minimums can help your company grow and succeed.  

Listen to Nicole’s interview with Katie to hear about her experiences with unsatisfying vacation policies, incentives, and companies that are leading the way with progressive vacation policies.

Spotlight On: Brand Integrity (Now Reward Gateway)


Global tech firm Reward Gateway announced last week that it has acquired Rochester employee engagement specialist Brand Integrity.

The addition of Brand Integrity’s operations more than doubles Reward Gateway’s U.S. team and adds new clients committed to employee engagement, including Rite-Aid, Constellation Brands, and Excellus BlueCross BlueShield. These leading brands now join Reward Gateway’s existing global client roster, which includes IBM, McDonald’s, Unilever, and Samsung.

“This completes a two-year search for a new home and partner for us,” said Gregg Lederman, founder and CEO of Brand Integrity. “We met many companies and were fortunate to have several offers, but the fit with Reward Gateway was absolutely the best. I’m truly excited to experience the next chapter with our clients and employees.”

Lederman will join the Reward Gateway Executive Board as president of employee engagement, supporting strategic platform, client success, and thought leadership initiatives. The combined group will operate under the Reward Gateway brand and be one of the largest employee engagement software businesses in the world, with over 400 staff servicing 1,800 clients and 4 million end users globally.

To learn more visit