CORPORATE SPOTLIGHT

Spotlight On: TAG Solutions


Want a hosted, managed service from the cloud? Prefer to maintain onsite control? Want a mix of both? ShoreTel Connect is the one business communications platform that does it all.

Join corporate member TAG Solutions for an informational lunch and learn on ShoreTel Connect. Hear how ShoreTel Connect is the only business phone system you may ever need.

DATE AND TIME

Tuesday, March 28, 2017
11:30 AM EDT

LOCATION

The Strathallan Rochester – a DoubleTree by Hilton Hotel
550 East Avenue, Rochester, NY 14607

For more information and event registration, click here. Registration ends on Monday, March 27.

Spotlight On: Destination on the Left

Destination on the Left, Break the Ice Media’s podcast, explores successful collaborations, creative marketing ideas and best practices within the travel and tourism industry.

In a recent episode, Nicole Mahoney, CEO of Break the Ice Media and President-elect of Digital Rochester, interviewed Ralph Thompson, President and Chief Brain of eBrains.

After 10 years as a practicing CPA, Ralph took his first entrepreneurial step as co-owner and COO of The Martin Agency (Ad Age Agency of the Year) where he grew the company from 20 people to 250 over a 10 year period before selling it to Interpublic Group. His next adventure started when he co-founded eBrains to focus on digital marketing in the travel and tourism industry. eBrains is celebrating its 18th year of helping brands leverage the digital marketing space to drive more measurable incremental ROI.

In this interview, Ralph emphasizes the importance of measurement by explaining how eBrains tracks engagements from the first impression through purchase for its travel and tourism clients. He also details how his agency discovered how to track a much higher average percent of conversions.

Listen to Nicole’s interview with Ralph to hear about his experiences with co-registration, conversion studies and search marketing, as well as the mobile Cost Per Action (CPA) network he is currently working on.

Spotlight On: Saunders College of Business

Celebrate National Women’s Month with Saunders College of Business at Power Your Potential. The half-day conference includes a keynote presentation along with two educational sessions on strategic business trends. This year’s keynote presenter is Jane M. Elliott, Executive Vice President and Chief Administrative Officer, Global Payments. Ms. Elliott will share her experience overseeing human resources and ensuring delivery of key, strategic, high visibility initiatives for Global Payments.

The 7th annual Power Your Potential will take place on Friday, March 3 from 7:30 a.m. to 1:30 p.m. at the Vignelli Center at RIT. Attendees will participate in activities that will build their organization and enhance their career.

Click here for more information on the event.